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A 9-Step Guide to Boosting Your Amazon Business

A 9-Step Guide to Boosting Your

Amazon Business

If you are considering building an Amazon business you need to read this 9 step guide to boosting your Amazon business. It was sent to me from Amazon and I know it will help you considerably.

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Decide what to sell

Be sure to keep your catalog fresh and in tune with what customers want. By understanding trends, you can bring products to market with confidence. As you compete to sell items currently on Amazon, consider adding new ASINs. Doing so lets you offer unique products that aren’t available yet.

Use correct product IDs

When you create new product pages and offer listings, products must be associated with industry-standard IDs for most categories. Product IDs let Amazon match identical products, avoid duplicate listings, and help customers easily find and compare offers. You can check category requirements here.

Product IDs are part of a system of unique identifiers called Global Trade Item Numbers (GTINs). The most common GTINs for creating Amazon catalog pages are UPCs, ISBNs, EANs, and JANs.

Some products don’t have a GTIN. If the product is already listed on Amazon, you can list your offer on the existing product detail page without providing a GTIN. If the product isn’t listed yet, you can apply for a GTIN exemption for your category (if eligible). Brand owners and manufacturers can also enroll their brands in Amazon Brand Registry to protect their registered trademarks and get a product ID.

Optimize your listing

Before creating a listing, learn as much as possible about the product you want to sell. The more products you sell, the more you can expand your catalog. Diverse offerings can also increase customer loyalty.

Decide what to ship

Once you’ve created product listings, decide what to ship to Amazon and how many units of each ASIN will be added to your inventory.

While you compete with other sellers, be sure to keep your catalog fresh and appealing to customers. Consider creating new ASINs that aren’t available yet.

One way to do this is the new-to-Amazon ASIN offer. Through September 30, 2017, create listings and ship inventory for new-to-Amazon ASINs from qualifying product categories. Fulfillment by Amazon (FBA) will reimburse your storage fees up to $50 on qualifying ASINs during the promotional period. Learn more.

Create a shipping plan

Each FBA shipment involves 6 steps. For more information, watch how to create a shipping plan.

First, make a list of what you want to send and how many of each product. Next, follow guidelines for preparing products (such as liquids or fragile items) so that everything is delivered in the best condition. Proper labeling ensures that your shipment is tracked throughout the fulfillment process.

Next, review your shipment and see where to send it to. Then choose the shipping method and carrier, plan the number of boxes that you want to send, and schedule and pay for the shipment.

Track shipments and their receiving status on the Summary page.

See these pages for full details:

  1. Set quantity
  2. Prepare products
  3. Label products
  4. Review shipments
  5. Prepare shipments
  6. Summary

Ship to Amazon

When creating a shipment of inventory for Amazon, you have two options for inventory placement.

  1. Shipping to multiple fulfillment centers (default): With distributed inventory placement, Amazon might assign units of a product/ASIN to multiple fulfillment centers. This depends on the products you’re shipping and where you’re shipping from.
  2. Shipping to one fulfillment center: You can also sign up for the Inventory Placement Service and send all your inventory to a single fulfillment center. When the shipment arrives there, it’s split up and sent to multiple fulfillment centers.

Advertise your ASINs

Your products are listed and shipped to Amazon. It’s time to focus on increasing sales and standing out from the competition by advertising with Amazon Sponsored Products.

Sponsored Products ads help customers find you. Your ASINs can be featured in multiple places on Amazon, such as detail pages, customer-review pages, and next to and below search results. Because your ASINs are more visible, you’re more likely to reach customers who intend to buy.

How it works

  1. Create relevant ads. Choose keywords for the ASINs you want to advertise. Or use Amazon’s suggested keywords to make your ad closely target customer searches. In minutes, you’ll be ready to launch your campaign.
  2. Shoppers see your ad. Based on relevance and bid, ads are shown to customers with matching search terms. Ads appear in high-visibility spots like product detail pages and the first page of search results. When shoppers click on your ad, they’ll land on your product detail page.
  3. Measure success. Use Sponsored Products reports to see the impact of your ads on the metrics that matter most to your business. These insights will help you measure performance and optimize your ad spending.

Accelerate sales

You can boost your sales on Amazon with high-quality product images, detailed descriptions, targeted promotions, and competitive pricing. Here are some more ideas.

You can simplify pricing with the Automate Pricing tool, which adjusts prices automatically based on rules for specific SKUs. For example, you can set a rule that within a certain price range you’ll beat the Buy Box winning price by $0.25. You can also create rules for the lowest price and specify price adjustments by percentage. Learn more.

Lightning Deals are another great way to compete on price (and reduce inventory). A Lightning Deal is a promotional offer for a limited time, usually 4 to 6 hours, on the Amazon Deals page. Download the Lightning Deal guide.

Restock or remove inventory

By keeping best-selling products in stock, you’re poised to capture sales. If you run out of in-demand items because your inventory isn’t restocked, even loyal customers are likely to buy elsewhere.

Not only do you lose sales, but your sales rank drops as well. Sales rank greatly affects where your product appears in search results. A lower ranking means you might get less traffic to your product page, and fewer sales. Focus on inventory levels and restock popular products quickly to avoid these long-term impacts.

Stock your best-selling products at the right levels with the Restock Inventory tool. The tool:

  • Recommends order dates that affect your lead times
  • Recommends order quantities based on your order constraints
  • Adjusts for past sales and seasonal demand patterns

Seller Central has other inventory planning tools to help you manage your FBA inventory more easily. Use the Manage Excess Inventory tool to reduce storage costs by removing items that aren’t selling as well. This tool lets you make data-driven decisions based on economic modeling that’s customized for your business.

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