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How to Write Successful Emails

Sales letters have been an integral part of the business/customer relationship for as long as printing presses and the postal service have existed. The invention of the Internet hasn’t changed that, except that there is now a better, faster, cheaper way to connect with customers – via email.

Unfortunately, there are those who have taken adverse advantage of this wonderful communication technology, and this has made it harder for those of us who are legitimately trying to do business through email. These people are spammers and all-around crooks who try to take advantage of innocent people.

How to Write Successful Emails

  • Sales letters have been an integral part of the business/customer relationship for as long as printing presses and the postal service have existed. The invention of the Internet hasn’t changed that, except that there is now a better, faster, cheaper way to connect with customers – via email. Unfortunately, there are those who have taken adverse advantage of this wonderful communication technology, and this has made it harder for those of us who are legitimately trying to do business through email. These people are spammers and all-around crooks who try to take advantage of innocent people.