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Your Secret Marketing Weapon (part 2)

Taking a page from Twyla Tharp’s new book, The Creative Habit, this prolific dancer and choreographer shares her tips for moving from procrastination to creativity, regularly and with ease. Apply these ideas to your writing and notice the difference…Read More

Your Secret Marketing Weapon

As a professional service provider, you’re paid for what you know. People come to your firm for the expertise you offer, first and foremost. Did you also realize that this is also your secret marketing weapon? By sharing what you know, you actually attract people to you and build their confidence in you as the right solution for their problem. Now many professionals are afraid to “give away” trade secrets or expertise for free, but that’s not what I’m talking about. This is about putting content regularly out into the marketplace that is of enough value that prospects will automatically think of you when they have a need. Read More...