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10 Questions To Find Ideal Prospects

Most marketing experts will tell you that you need to select a niche or a target audience. That you can't just market to "whoever is paying attention" and be successful.

Own Your Own Online Store

Back then as I was doing some research on the topic and as I was looking to see how easy it is to do and I ended up owning a store. I was just trying to see if it was at all possible for someone like me (you know broke and with no experience) to really own a store (online or otherwise).

12 Successful Marketing Efforts

A few years ago I created a to-do list for my business (different from my to-do list for clients). Nearly every day I would add something to the list. Soon, I had over five pages of things to do -- tasks I viewed as important enough to interrupt what I was doing so I could add them to my list. Before long, every time I opened the document I got depressed. I was always adding to the list, but almost never crossing anything off. Why? Read More...

Your Secret Marketing Weapon (part 2)

Taking a page from Twyla Tharp’s new book, The Creative Habit, this prolific dancer and choreographer shares her tips for moving from procrastination to creativity, regularly and with ease. Apply these ideas to your writing and notice the difference…Read More

Your Secret Marketing Weapon

As a professional service provider, you’re paid for what you know. People come to your firm for the expertise you offer, first and foremost. Did you also realize that this is also your secret marketing weapon? By sharing what you know, you actually attract people to you and build their confidence in you as the right solution for their problem. Now many professionals are afraid to “give away” trade secrets or expertise for free, but that’s not what I’m talking about. This is about putting content regularly out into the marketplace that is of enough value that prospects will automatically think of you when they have a need. Read More...

Trade Shows: Are They Good For Your Business

In this article, I will show you why tradeshows are very important for startups and small businesses. I am writing this from my own experience, as someone who worked on trade show booths, actually set up trade show displays, worked the tradeshow floors as an exhibitor and as a visitor.

Classifieds From Around The World

Just like there are search engines in every country, there are classifieds for almost every country. Here is a list of classifieds you could advertise in if your vision for your business is big enough. Most classifieds are good if you are selling a product or service for the local area. However, if you are selling a digital product it really does not matter where people live.

Are You A Perceived Expert

Do you want to know what it takes to successfully market a web site and generate repeat sales? It's simple really. You must position yourself as a perceived expert. It doesn't matter what product or service you are selling, this same premise will hold true. What is a perceived expert, you ask?

Will Your Small Business Have A Happy Ending?

There is no question that as a small business owner you have persevered and worked hard, dedicating your life to the success of your company. That being said, don’t you think a company you put all of your energies into, deserves the chance at having a happy ending? Have you considered the impact your death, disability, retirement, or even divorce could have on your small business? If you are the owner of a small business it is time for you to stop thinking of only what is...

Profit Funnel Secrets

The Profit Tunnel is your pathway to building a relationship with your customer that begins with the purchase of initial goods or services. Once that...