Need to advertise your products? Want to communicate your latest services? Businesses often look for ways to advertise their product in the most inexpensive means. Booklet printing is one of the answers to the high cost of brochure printing. Full-color booklets are great for pamphlets, product booklets, annual reports, sales catalogs, and consumer catalogs among others.
There is no doubt that color adds life to any printed material. It enhances its appearance, thus, making it an effective means of communication. A well-chosen color for your booklet can mean the difference between a stirring material and a lousy piece of paper. Remember that your goal is to attract as many customers as possible and the right choice of color can help you do the job. Every time a customer takes hold of your booklet, it brings profit to your business and at the same time promotes your product to a larger audience.
Experts have said that full color increases name recognition and readership compared to black and white prints. The four colors namely cyan, magenta, yellow and black used in color printing creates many color shades that produce attractive printouts. When you use full-color printing you may be able to achieve color consistency. The computer-controlled inking and chemical mixing technique maintain consistent quality making full-color printing the choice of most businesses. Keep in mind though that the more inks you use, the more expensive it is. So, before you get a print job done, it is always a good idea to talk to your printer first. They can help you decide how many colors and which one to use in your print job to accomplish your goals.
Color printing can be very inexpensive especially if you use a standard weigh and color paper. Most printers today also have machines that can produce print jobs at faster turnaround time and lower prices. Remember also that the more you print, the lower the cost. So, consider bulk buying if you need a lot of copies of your booklets to reduce the printing cost.
Nonetheless, the possibilities that your booklet can give your business are endless. Thus, designing it effectively can help boost your business and increase cash inflows. Whatever your choice of colors and design, with careful planning you will be able to make the most out of your budget.
Are you a marketer that has many products that work together?
Are you an Author, have your blog, a course or two, a coaching program and your speaking platform all centered around the same theme as me?
You might want to consider this form of advertising when doing trade shows, fairs, Expo’s, and the like.
It will allow you to look more credible, serious, and you’ll look like the expert and go to person in your field.
By having all of your services in one place you can help your potential client to focus in on you and what you do. Also, it gives them the information they need if they have to go back and present you and your services to decision makers.
It seems paradoxical – the more you give away, the more people are willing to pay for your services – but it’s true. This exact approach has worked quickly and effectively for me for years. The key is that it’s got to be good and of high relevance to your target audience. This builds people’s confidence that you consistently know your stuff and that you can be counted on for long-term value. People soon realize that if you’re willing to give away such valuable expertise, think how great the solutions they pay for will be!
So how do you share your expertise with your target audience? Through writing and speaking. And it starts with being able to get your core ideas down on paper in a way that catches your audience’s attention and compels them to action.
If the idea of writing an article or giving a speech feels overwhelming, stay with me. I’m going to show you how easy it can be if you follow a basic formula that works every time.
Formula for Success
We’ve all stared at a blank page, at a loss for words or ideas…and wondered how in the world to write the article, proposal, report or presentation that’s due soon…with the deadline looming and no inspiration in sight. It’s the worst feeling and brings out the procrastinator in all of us.
Next time you’d rather clean out your desk than force yourself to sit down and write something, try this easy approach:
1) Brainstorm a short list of things that your clients struggle with. What problems drive them to you? Why are they willing to pay good money for your services? Remember, it’s not about you -- it’s about them, their pain, and their needs. This is now your list of topics for articles and talks.
2) Pick one topic and answer the following questions:
What’s the problem?
What’s the lost opportunity?
Why is this important to address?
What will happen if it’s ignored?
What’s your solution?
What tips do you have for implementing your solution?
What example can you use to illustrate your point?
3) Write your answers to these questions and don’t worry about how it flows or even that you’re using good grammar. Just get your ideas on paper (or into the computer). Notice that by now, you have at least a page written. Pat yourself on the back and keep going.
4) Go back and clean up what you’ve written, add a catchy title and some headlines to break up the text, keep your paragraphs short, add some bullets or numbers to guide the eye. Maybe add references or a diagram. Step back and review what you’ve done. By now, you’ve got an article!
5) Ask a couple of trusted colleagues, clients or friends for feedback on your draft – really do this because it helps! Plus, it’s a great confidence booster and low-risk way to share your writing with a small audience first.
6) Put your new article on your website, offer to send it as follow up when networking, send it to current clients, use it as the basis for getting booked for talks (more on how to in a future newsletter)…whatever you do, don’t let it languish. USE it as a way of sharing your expertise.