Need to advertise your products? Want to communicate your latest services? Businesses often look for ways to advertise their product in the most inexpensive means. Booklet printing is one of the answers to the high cost of brochure printing. Full-color booklets are great for pamphlets, product booklets, annual reports, sales catalogs, and consumer catalogs among others.
There is no doubt that color adds life to any printed material. It enhances its appearance, thus, making it an effective means of communication. A well-chosen color for your booklet can mean the difference between a stirring material and a lousy piece of paper. Remember that your goal is to attract as many customers as possible and the right choice of color can help you do the job. Every time a customer takes hold of your booklet, it brings profit to your business and at the same time promotes your product to a larger audience.
Experts have said that full color increases name recognition and readership compared to black and white prints. The four colors namely cyan, magenta, yellow and black used in color printing creates many color shades that produce attractive printouts. When you use full-color printing you may be able to achieve color consistency. The computer-controlled inking and chemical mixing technique maintain consistent quality making full-color printing the choice of most businesses. Keep in mind though that the more inks you use, the more expensive it is. So, before you get a print job done, it is always a good idea to talk to your printer first. They can help you decide how many colors and which one to use in your print job to accomplish your goals.
Color printing can be very inexpensive especially if you use a standard weigh and color paper. Most printers today also have machines that can produce print jobs at faster turnaround time and lower prices. Remember also that the more you print, the lower the cost. So, consider bulk buying if you need a lot of copies of your booklets to reduce the printing cost.
Nonetheless, the possibilities that your booklet can give your business are endless. Thus, designing it effectively can help boost your business and increase cash inflows. Whatever your choice of colors and design, with careful planning you will be able to make the most out of your budget.
Are you a marketer that has many products that work together?
Are you an Author, have your blog, a course or two, a coaching program and your speaking platform all centered around the same theme as me?
You might want to consider this form of advertising when doing trade shows, fairs, Expo’s, and the like.
It will allow you to look more credible, serious, and you’ll look like the expert and go to person in your field.
By having all of your services in one place you can help your potential client to focus in on you and what you do. Also, it gives them the information they need if they have to go back and present you and your services to decision makers.